Datalytics

Data is transforming the way humans interact with the world and with each other. The vast amounts of data generated by our online activities are being used to shape our behaviour and influence our decisions. This has created a profound impact on human psychology, affecting everything from our perceptions and attitudes to our emotions and actions. One of the most significant ways data is influencing human psychology is through targeted advertising. Advertisers can use data to create highly personalized ads tailored to individual preferences, interests, and behaviours. By showing ads that are more relevant and appealing to individuals, advertisers can influence their attitudes and behaviours, ultimately driving sales. Another way data is affecting human psychology is through social media. Social media platforms collect vast amounts of data on their users, including their likes, comments, and shares. By analyzing this data, social media companies can create personalized feeds that show us

In recent years, the term "data colonization" has gained traction to describe the practice of powerful entities exerting control over data generated by individuals and less powerful countries. This raises questions about whether data colonization is a form of neo-colonization, a concept that describes the process by which powerful nations exert economic, political, and cultural control over less powerful nations. Neo-colonialism originated in the 1960s and was first used by African nationalist leaders to describe the continuation of colonial economic, political, and cultural domination after formal decolonization.  According to neo-colonial theory, powerful Western nations use economic and political influence to maintain control over former colonies, allowing them to continue to extract resources and wealth from these countries. On the other hand, data colonization is characterized by powerful entities exerting control over data generated by individuals and less powerful coun